Posts Tagged ‘san diego’

SD Interactive’s Business Bailout Plan

Tuesday, April 28th, 2009

While I am a firm believer in competitive optimization (month to month development of your website), there are times and circumstances when our clients are unable to go this route. To this point, we are proud to introduce a NEW search engine optimization package meant to give clients a fundamental optimization of their website with only a one-time fee.  Our “Core” optimization package includes:

  • Keyword research/keyword strategy on all top performing keywords
  • Full meta tag development for key landing pages
  • Site submission to the major search engines
  • Baseline SEO Ranking Report
  • Guarantee that your website will be found and properly indexed
  • One time fee/no contracts
  • Better. Web. Results

For those that want additional services, we do offer monthly reporting and consulting and/or competitive month to month options too.

For more information, please call Jenny @ 619-270-8157 or email – jenny@sdinteractive.com

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3 Important San Diego Internet Marketing Trends to Watch

Monday, September 22nd, 2008

Internet Marketing is ever-changing. What once worked well for your business a few months ago may not be working for you at all any longer. Competitors eventually learn the same tricks, enter the same channels, and the cost per customer acquisition goes higher. Much higher.  That’s why it’s important to know what’s coming, in order to hopefully get a jump on your competition.  Here is what we see as important trends for you to watch:

1) Search gets competitive- It used to be that you could thrive with just a solid search engine marketing strategy alone.  Nowadays, if you want to effectively compete online, it appears you will have to extend your reach beyond search engine marketing.  Everyone has gotten into the search game and what that means to you is that you now have to compete with a lot more businesses for the same traffic - in the same limited space. Expect higher cost per click prices and a lot more time (and effort) involved in obtaining and sustaining a first page ranking.  To counter, consider ad network marketing as a lower-cost alternative. Ad networks allow for behavioral and demographic targeting and costs are much lower than PPC.  

2) Local Search Booms- For most San Diego businesses, the search engines alone will not be enough. Instead being listed in local directory sites like Local.com, YellowPages.com, and Yahoo! Local will be essentials. In San Diego, businesses can get listings on sites like SanDiego.com and should. Expect new and improved local search sites and great opportunities locally to be seen. 

3) Social Media Marketing Grows Some More  - Before Facebook there was MySpace. Before MySpace there was Friendster. Now there is Twitter, LinkedIn, Tagged, Plaxo, Merchant Circle, Yelp, etc. Where is one to go?  The short answer, much the chagrin of people trying to keep up, is everywhere. Each one has their pros and cons yet all share the same desire – to connect you to people. Expect many new sites and many interations of old sites.  Like it or not…Social media is here to stay and your participation is required.

Keep your eye on these emerging trends and buckle up.  Change is here to stay!

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