Turns out, you can take your network with you. Check out Google Social Search and you’ll see what I mean. Google Social Search is a new concept at Google (currently in beta) that allows you to easily find online content written by people you know along side your regular search results. So if, for example, a friend of your has blogged about a specific subject when you search you will see their social media content integrated into Google’s normal listings. This is NOT personalized search, which is already happening on Google but an experiment that combines search and social media elements. The obvious reason behind this is that you will trust the opinions of your network more that you trust content from people you don’t know. Makes great sense and something we look forward to seeing develop. We fully expect that social search will not be a trend and will indeed be a sign of things to come.