SD Interactive is constantly redefining the interactive agency, continually integrating the most effective psychometric marketing strategies with cutting edge technology. Our ACR process is designed to help you create and retain long-term relationships with your customers.
Strategic Planning - Our strategic consulting team first evaluates your present e-business strategies, and then determines what opportunities and improvements can be leveraged to increase value and performance. We implement these strategies, while monitoring the results over time, so that the maximum e-business performance can be achieved - increasing your bottom line.
Complete Web Site Performance Optimization, including:
- Competitive Analysis - The first step to setting effective e-business strategies is to analyze the strategies of the competition, and to exceed them.
- Online Behavior Research - We track and analyze what patterns visitors on your site are currently taking.
- User Analysis & Segmentation - Further analysis of site visitors, and grouping them by behavior.
- Usability Assessments - Evaluation of your site to determine how user-friendly the structure of your site is.
- Tactical Recommendations - Action steps to optimize your site based on our analysis.
- Content and Information Architecture Optimization - When the content of your site is written using psychological techniques to attract and "lead" the user, and the layout of the content of the page is optimized, the result is higher conversions and revenue.
- User Path Development - Utilizing Content and Information Architecture Optimization, the user is "led" through the site, and motivated to respond to your site.
- e-Commerce Conversion/Sales Optimization - Using a detailed analysis of the behavior of your visitors, we implement a comprehensive strategy that significantly increases your online sales and profit.
- Ongoing Metrics Analysis - We monitor, analyze, and continue to optimize results from the strategies we have implemented for you, as we continue to grow your bottom line.
ONLINE MARKETING
- Online Branding and Positioning - We not only maintain your branding and positioning strategy online, but using the unique technologies of the Internet we further strengthen and enhance your brand.
- Copywriting and Content Optimization - Not only can content optimization raise your site's ranking in the search engines, it also "leads" the user through the site, and increases conversions and sales.
- Search Engine Optimization - Our tested methods of optimizing your site's listing in the search engines, puts you higher in the "real" search results - not the sponsored links. Greatly increases traffic to your site.
- Pay Per Click Campaigns - Pay per click campaigns are a cost-effective way to get your site listed high in the search engines - you only pay when someone visits your site, and you control the amount you want to spend each month.
- Viral Marketing - We create campaigns that stimulate "buzz," and deliver your brand to your market though non-traditional marketing methods.
- Online Advertising - SD Interactive's online ad strategies are highly targeted - reaching only the viewers who make up your market, whether it is local, regional or national. Reaches Internet users who are already searching for your product/service.
- Banner and Interactive Ads - Banner and interactive animated ads reach only the Internet users in your target market, and result in increased traffic to your site.
- Online Video Ads - The most significant development in online advertising in years puts streaming video advertising within the budget of most businesses. We can target your market precisely, further increasing performance, and reducing costs.
- Email Marketing - Whether you need to keep your brand in front of present or past customers, or engage in on-going marketing to new potentials, target email marketing has proven highly effective for many of our clients.
- Online Public Relations - Our online public relations campaigns have greatly increased site visibility and traffic for our clients. Often, online articles are then picked up and repeated in traditional media outlets, as well.
- Blog Advertising There are currently over 50 million blogs and growing. Advertising to targeted blogging communities can be a smart play for most savvy marketers. We will create your campaign and track it through to results.
- Ad Networks Advertising to targeted advertising networks is a great way to get customers when they arent searching (which incidentally is most of the time). This strategy will ensure your site is seen on targeted content websites.
- Social Network Marketing Web 2.0 marketing is important. With our service, we will get your message to the right social networking sites and in the hands of influencers.
WEB DESIGN & DEVELOPMENT
- Web Site Design and Development - From Rubio's to Sundance Spas, our clients' branding and business objectives have been met by the work of our design team.
- Flash Animation, and Advanced Flash Development - While many web developers overuse Flash, our Flash experts use this powerful animation tool effectively to achieve your online marketing objectives.
- Database Development - Expert database development can be the heart of a user-friendly e-commerce site, or a content management system, that will effectively connect with your users.
- e-Commerce Applications - Our top e-commerce developers will develop a site that will not only communicate your brand effectively online, but will create the best user experience, resulting in higher conversions and sales.
- Custom Applications - When your site requires a custom application to effectively communicate with your prospects and customers, our developers will create a user experience that meets both the needs of your site's users, and your e-business objectives.
- Content Management Systems - Large amounts of content, or content that needs to be regularly updated or rotated, can be effectively delivered with a custom content management system that is both easy for your staff to use, and maintains a quality user experience on your site.
- Web Site Hosting - When your site needs constant up-time and flawless delivery of custom applications, or e-commerce, our top-rated hosting service is the answer.
Learn more about how our online marketing services can build sales
for your business.
