For those of you who read my posts regularly, you’ll know that I speak a lot about Google. And in particular, I speak a lot about an upcoming algorithm update being made by Google called “Caffeine.” Well, it would appear that this update may be starting to hit. Chris Crum from Web Pro News wrote an article today titled “Has Google Really Begun Changing How It Indexes The Web?” A fair question in which Chris responded that yes “it appears that more people are now seeing the effects from Caffeine out in the wild.” Chris went on to showcase several instances where it does indeed appear that Caffeine is changing things for his clients. We were curious too, so we took a look at about 10 of our current clients, however, and surprisingly did not notice anything unusual either way in regards to their rankings. In fact, most of our clients have remained consistent throughout the past few months. We know that Google announced that Caffeine would hit sometime after the holiday in an effort to keep webmasters sane and not disrupt holiday business. However, it is unclear whether or not this update has happened yet or if it is happening perhaps it is not yet widespread. In any case, we know for sure it is coming..so buckle up…it’s gonna be an interesting ride.
Tags: google, google caffeine, SEO
