According to a recent Forrester Report written in the latest issue of B2B Magazine, spending in the next five years on Interactive Marketing by business to business will continue to climb significantly.  It is reported, in fact, that business-to-business spending online will double from $2.3 billion a year in 2009 to $4.8 billion in 2014. These are huge numbers and not unlike what we’ve been seeing here at a local level where businesses continue to invest in online marketing programs such as search engine optimization, pay per click marketing, and social media at record levels. As many businesses cut back on traditional advertising and marketing efforts that are difficult to track, online marketing becomes a natural fit where businesses can get clear data on the actual returns from their marketing investments. These reported anticipated numbers are staggering though and as we all know where there is money… there will be more people arriving quickly to our Industry. We look forward, however, to what may be a flood of new talent, new technologies, and new tools introduced to our Industry. Our company, SD Interactive, has been working in the Online space since 2002 and we  have certainly see our share of change over the years. This report, however, indicates that a major shift is currently underway by businesses and we are likely to see changes that we’ve never seen quite before. No matter what happens, it is obvious that “online” is the place to be both now and in the foreseeable future.