Surprising to no-one except for me apparently, Bing.com has increased it’s share of the search engine market to 10.3%.  Just a few short days ago, in fact, I predicted that Google’s market share was going to increase this year at the expense of Bing and Yahoo! Instead it appears that Bing is eating away at both Google and Yahoo’s share! Google still has a healthy 72% of the market and their market share has not dropped much, maybe a point or two. Still Bing’s increases have me wondering…why? Why is Bing so popular now? True, Bing.com’s ad campaign last year’s was brilliant and steered the engine in the proper direction but to see increases month after month is surprising. Google is still the engine that people use and, by and large, many online marketers do NOT use Bing.com for advertising purposes. However, with a 10% share, I believe that we all may need to rethink that strategy. We love Google but we also love the fact that Google may finally have some competition so that we can have some advertising alternatives for our clients. In this case, competition is healthy, very healthy, and I look forward to the battle ahead this coming year.

Tags: bing, Bing.com, google, trends

This entry was posted on Friday, January 8th, 2010 at 15:18 and is filed under Trends & Predictions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.